Technikwelten Campaign, 2011

As the bigger brother of the VDIni-Club, VDI Techikwelten is aimed at teenagers and young adults. Like the VDIni-Club it’s goal is to raise and promote an interest in science and technology and encourage both, girls and boys, to pursue a career in engineering.

ZORA created a concept that could catch that audience’s attention and stick with them as something cool rather than just for nerds. The campaign should feel authentic so we casted our testimonials amongst our circle of friends and family. The portraits were then combined with rather peculiar questions – the answers to which are scientific facts that can be found on the Technikwelten website.